ITV Studios Daytime chooses Avid Maestro Graphics

Powerful new graphics toolset improves creative storytelling capabilities and workflow efficiencies for one of europe’s largest broadcasters


3D real-time graphics Avid Maestro Graphics ITV Studios Tom Cordiner

BURLINGTON, MASS – Avid ,a leading global media technology provider for the creation, distribution, and monetization of media assets for global media organizations, enterprise users and individual creative professionals, announced that ITV Studios Daytime has chosen Avid Maestro next-generation graphics solutions to dramatically enhance its flagship live programming beginning April 2018. Part of ITV, one of the UK’s most popular commercial broadcasters, ITV Studios Daytime creates over 1,500 hours of award-winning live broadcasts every year. The broadcaster’s main hub on the Thames will undergo the largest redevelopment in its history and, for the next five years, core operations will move to temporary facilities at the newly re-opened Television Centre in West London.



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