Moose FM Branding uses ENCO DAD Radio automation to improve workflow

Beyond those support considerations, Reaburn also wanted a platform for future growth. “The SS32 system had been pretty reliable for us, but its tools and workflow were designed for what radio was more than a decade ago. It wasn’t built for today’s dynamically changing environment.”

Following a recommendation from Saskatoon, Saskatchewan-based systems integrator Pippin Technical, Reaburn found ENCO DAD to meet all of the station’s criteria for price, reliability and future flexibility, while also offering a level of familiarity that would enable a smooth transition. “While ENCO DAD offers considerably more capabilities than our previous system, its ease of use and the operational similarities to SS32 for its general functions made it easy for our on-air staff to quickly become comfortable,” Reaburn explained.