Moose FM Branding uses ENCO DAD Radio automation to improve workflow

The Switch to ENCO DAD from earlier automation system saves time and simplifies tasks while providing flexible foundation for future growth

ENCO DAD Radio automation improve workflow Moose FM Branding Reaburn

SOUTHFIELD, MI – Broadcasting from the small city of Fort St. John, low-power FM radio station CKFU 100.1 brings country music and local sports broadcasts to listeners in North eastern British Columbia, Canada under its Moose FM branding. Forced to urgently replace its previous automation system, the station – whose bold approach is reflected in its anagram-inspired call letters –turned to the ENCO DAD automation platform. The move has delivered significant time savings while opening the door for further workflow efficiencies and future growth.

Already planning to replace their end-of-life Scott Systems SS32 system within two years, Moose FM accelerated the switch when their primary on-air computer crashed in January. Up to that point, the plan to replace SS32 had been motivated primarily by support concerns. “There was no longer any SS32 technical support to help us,” said Adam Reaburn, owner and general manager of Moose FM. “In a small-market station like ours, I’m my own engineer, so support is a vital piece of the puzzle.”

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