Avid’s First Creative tools empowers new generation of storytellers

Avid First family now enables over half a Million aspiring storytellers to learn the same tools the industry’s top creatives rely on.


Avid Creative tools new generation storytellers

Launched this summer, Media Composer | First – the free version of the industry-standard video editing system – is approaching 100,000 downloads in just a few months.  It provides users with a comprehensive yet simple-to-use editing toolset with many of the same features and functionality that award-winning Media Composer editors rely on, in a powerful, streamlined interface. With four video tracks, eight audio tracks, and a host of built-in visual effects, transitions, color correction presets and titling templates, users can quickly cut together layers of video, dialog, music and sound effects to produce captivating, professional-quality video content. Media Composer | First also allows easy sharing, with easy publishing to popular social media channels including YouTube, Vimeo and Facebook.



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