November 24, 2017
By Rachel Ho
Viacom is home to premier global media brands that create television programs, motion pictures, games, consumer products, live events and other entertainment content for audiences in more than 180 countries. Its media networks reach over 3.9 billion cumulative television subscribers globally. The company plans to invest in Avid’s comprehensive tools and workflow solutions to create, manage, deliver and optimize media content.
“Viacom is the latest member of Avid’s growing community of preeminent customers to adopt a single platform approach and an easily scalable virtualized workflow across its brands,” said Avid President Jeff Rosica. “Avid’s unifying platform and solutions enable Viacom to navigate the dramatically changing media environment and deliver a consistent and higher-value product while finding a new means to control operating costs.”