October 13, 2017
By Rachel Ho
Viacom18’s Video-on demand streaming service, VOOT, has won the coveted ‘International Broadcasting Convention 2017 (IBC2017) Innovation Award for Content Distribution’ for its Progressive Web App (PWA) product- VOOT Lite. IBC, which annually awards the latest innovations in media & technology, recognized VOOT’s pioneering initiative in giving mobile web users an app like experience in consuming digital video.
VOOT was the only online video service that was shortlisted for the awards, along with other leading organizations, amongst 190 plus entries from around the world. VOOT won the award at a prestigious ceremony in Amsterdam yesterday.