Hootsuite and Telsyte studies attitudes towards social media

Findings from Hootsuite and Telstyle present opportunities for social media in Southeast Asia's finance industry.

financial services Hootsuite social media Telsyte

SINGAPOREHootsuite, the most widely used social media management platform, releases a new report in partnership with market research firm Telsyte, examining the attitudes towards social media across the financial services industry in Southeast Asia. The study, which surveyed 109 financial services leaders across Asia Pacific, found that 82% of leaders believe brand perception and trust is positively impacted by social media. However, corporate policies, legacy attitudes and legislation issues are impacting adoption of social media and resulting in missed business opportunities.

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