August 3, 2017
By Rachel Ho
FLORENCE (ITALY)– Powersoft has strengthened its market position in the Nordic countries with the appointment of Atendi A/S as its new distributor for Denmark. Atendi is the result of a cooperation between Elektrik Solutions AS (Norway) and Bico Professionel A/S (Denmark). The company’s origins date back to 1898 when it was known as Belgium Import Company (later Bico Professionel A/S).
For many years it was well-known in Denmark as a pro dealer for leading movie and TV lighting brands, before later moving into general show lighting.