May 9, 2017
LAS VEGAS, NV, USA – Cooke Optics announced that Panavision, RED Digital Cinema, Canon, Blackmagic Design, CW Sonderoptic and Sony are embracing an industry defining project to standardise the collection of lens metadata from PL and selected Panavision mount lenses on the /i Technology protocol.
While the value of metadata is a given for archiving, it is still largely overlooked at the acquisition stage. Cooke Optics recognised this deficit in lens metadata capture around 17 years ago, and set out to create a metadata protocol that would provide the industry with a digital open standard to gather and share lens data, ensuring compatibility from acquisition to post-production. The result was /i (Intelligent) Technology.