May 9, 2017
SINGAPORE – Following the resounding success of the #ToyTravel (Nui-Dori) campaign last year, Canon is bringing on Season 2 by partnering with Pokémon as The Perfect Adventure Buddy. Through the launch of a special edition EOS M10 box set, bundled with a 20cm Pikachu Shoulder Plush, this initiative aims to spur users to incorporate #ToyTravel creatively in their photography. #ToyTravel essentially is the art of photography where toys imitate life. Spontaneous and fun, it can be anything from a selfie of you and a figurine chilling by the pool on a lazy afternoon, to a jump shot with your favourite plush toy on top of the mountain you just conquered. The possibilities are endless and one is only limited by his or her imagination and creativity.