April 18, 2017
Virtual reality streaming company NextVR has delivered live content from the NBA, NASCAR, the PGA and several other event organisers. It currently uploads about one event a week to its Web platform, often more. During the PGA Masters Tournament, for example, NextVR broadcasted live every day. Cofounder David Cole said the company has the “largest compressed audience of VR viewers on the planet,” though he declined to provide further detail, as he said the company only shares such information with its content partners. SNL Kagan recently caught up with Cole during the NAB Show in Las Vegas to discuss NextVR’s business, the future of virtual reality and how the technology could change content consumption.