VIRTUAL REALITY EXPERIENCES ‘ADDICTING,’ MAY CHANGE SOME VIEWING PATTERNS, EXEC SAYS

“This will be the last generation of devices that are using displays that really weren’t built for VR, if you look at what’s coming from the fi ve major manufactures in the display space building purpose-built displays for VR with high pixel densities to be integrated in mobile and standalone devices. This is going to change the ecosystem. There is a race to the top in terms of VR display quality and hardware. You’re not seeing the market fl ooded with inferior hardware. Form factor, resolution, comfort, latency: All those are getting better by orders of magnitude.”


ESPN 3D Gear VR NASCAR NBA NextVR

Virtual reality streaming company NextVR has delivered live content from the NBA, NASCAR, the PGA and several other event organisers. It currently uploads about one event a week to its Web platform, often more. During the PGA Masters Tournament, for example, NextVR broadcasted live every day. Cofounder David Cole said the company has the “largest compressed audience of VR viewers on the planet,” though he declined to provide further detail, as he said the company only shares such information with its content partners. SNL Kagan recently caught up with Cole during the NAB Show in Las Vegas to discuss NextVR’s business, the future of virtual reality and how the technology could change content consumption.



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