OTT EMBRACES A BRAVE NEW VR WORLD

By Greg Potter and Seth Shafer


Google Inc. HTC Oculus Rift SteamVR VR platforms

Video delivery and content creation services for virtual reality have only just begun to emerge but have already garnered interest from investors searching for the Netflix or YouTube of VR. Not to be left behind, incumbent over-the-top providers like Netflix, Hulu and Alphabet Inc.’s YouTube have launched efforts targeted at the new delivery channel. It’s too early to determine winners and losers in the space, but the next few years could be very interesting as dedicated VR headsets begin to sell in larger numbers. There are two types of VR headsets. Wired headsets offer the premium VR experience, while wireless headsets are significantly less powerful and immersive.



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