April 18, 2017
Imagine a room with a super-size screen on one wall, a couch against the far wall and a table laden with a console and wearable gear. With the stroke of a key, a viewer-cum-player, along with real-life or virtual friends, pays for the experience of the next few hours. He or she then grasps a joystick for a multidimensional ride in which some of the twice and turns of the story’s plot are controlled by the viewers.
Such a vision of how consumers will be interacting with entertainment content is no longer far-fetched. Think of Avatar on steroids. “In just a few years, we are going to see a few productions that stand at the intersection of movies and gaming. They’ll represent an immersive experience unlike anything before,” says Jon Griffi n, Creative Director at IceBerg-X.