24i unveils cutting-edge CMS for VOD, SmartOTT Backstage

SmartOTT Backstage, a powerful Content Management system (CMS) was launched by 24i Media.

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“We’re super exited to announce the launch of our leading-edge SmartOTT Backstage,” said Martijn Van Horssen, CEO at 24i Media. “We wanted to empower our customers to take full control over their content and curation, with a comprehensive tool box to manage data for each piece of content, enabling them to meet the demands from their viewers for a personalized service. Our newly launched SmartOTT Backstage enables our customers to leverage the power of metadata and third-party integrations to create a more personalized experience across all devices.”

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