24i unveils cutting-edge CMS for VOD, SmartOTT Backstage

SmartOTT Backstage, a powerful Content Management system (CMS) was launched by 24i Media.


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AMSTERDAM, THE NETHERLANDS– 24i Media, a leading provider of multi-screen TV apps, announced the launch of SmartOTT Backstage, a powerful Content Management system (CMS) designed to empower content owners, broadcasters and operators to unlock the potential of premium video with a service that allows them to enrich and organise their content metadata, offers social interaction, smarter personalised recommendations, continued viewing and superb curated content collections- instantly responsive across devices and regions.

SmartOTT Backstage is a cloud-based and modular system that sits between the clients’ video backend system and their front- end applications, a robust and flexible solution comprised of three core functionalities, an intuitive CMS, a metadata & data-source component and a robust API which enrich and organizes content. Attached to flexible integration points, SmartOTT Backstage handles curated content collections, recommended feeds, scheduling, data-sourcing and metadata whilst providing customers with the opportunity to set up and brand their front-end apps by selection from a rich variety of layout elements and branding options.



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