Avid Cloud-based workflow revolutionises Post-Production Services

Largest independent post facility adopts the industry’s most open and efficient media platform to optimize production efficiency with remote collaboration via the cloud.

Avid cloud IBC post-production TV workflow


BURLINGTON, MA – Avid announced that Ha-Mitcham, the Israeli production and post-production facility, has implemented a revolutionary Avid workflow that allows its clients to compete successfully with larger organizations in the production of creative, high-quality content. With the industry’s best, most comprehensive individual tools integrated on the Avid MediaCentral Platform, the workflow – the first of its kind in Israel – incorporates cloud technology to facilitate a cost-effective, collaborative and future-proof creative environment.

Ha-Mitcham, which is Hebrew for ‘The Complex’, was established by co-founders Yuval Ullman, and Hanan Gafter, opened in November 2016 as the largest independent post-production house formed by editors for editors in Israel, offering state-of-the-art facilities for TV post-production for a wide variety of genres, from reality shows to high-end drama.

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