Sixty40 Rockets Myer into magical wonderland

Sydney animation house Sixty40 director Kyra Bartley was recently approached by IdeaWorks to create a whimsical animated installation experience for Myer as part of its newly launched Wonderland by Myer, a magical retail destination for the entire family.


270 degrees animations Sixty40 Wonderland

Sydney animation house Sixty40 director Kyra Bartley was recently approached by IdeaWorks to create a whimsical animated installation experience for Myer as part of its newly launched Wonderland by Myer, a magical retail destination for the entire family.

 

To carry people from the ground floor up to the Wonderland level, Bartley was asked to re-imagine the department store’s lift journey as a rocket ship ride, transporting passengers from the Sydney CBD, up through the clouds, and into the illustrative, steampunk-inspired Wonderland by Myer level.



Sponsors & Media

Subscribe our Bi-Weekly Digest

Receive up-to-date news by
signing up to our bi-weekly digest.

SUBSCRIBE
Have a tip or pitch to share?
Send us a glimpse.
We love contributions.
Digest Media