July 20, 2016
By Bengt Jonsson, Vice-President Sales, APAC, Irdeto
Many traditional broadcasters and operators have launched successful OTT services, but despite the clear opportunity in OTT, the move is not always easy. Traditional players that are looking to move from broadcast to OTT must be aware of and overcome three potential pitfalls when it comes to this transition.
Potential pitfall 1: Setting up a separate OTT infrastructure
Broadcasters and operators moving into OTT may be tempted to look at setting up a separate infrastructure for the service. However, investing in a separate ecosystem is costly and would also involve duplication of effort such as content ingestion, metadata management, and pressure on resources engaging expertise on the subject and utilising extra manpower and time. In addition, it would mean subscriber data would not be synchronized across broadcast and OTT services, though the fact is subscriber management systems (SMS) and entitlement management should never have to be duplicated.