June 23, 2016
By Maisie Loh
Mumbai, India – Riding on the back of an immensely successful launch and a high decibel marketing campaign, VOOT by Viacom18, announced its partnership with India’s most awaited and celebrated film celebration – IIFA 2016. This strategic alliance with the International Indian Film Academy is in line with VOOT’s promise of bringing differentiated and engaging content to its digital audience.
With IIFA 2016 ready to take off later this month in Madrid, VOOT is gearing up to converge the younger generation who are getting their TV entertainment from Internet-connected devices with the razzmatazz of this Bollywood extravaganza.