June 15, 2016
By Maisie Loh
UEI has also announced the appointment of leading kids’ industry luminaries Sander Schwartz and Elie Dekel as senior advisors to the company Schwartz and Dekel will support UYoung’s launch of P. King Duckling and advise the company on its international expansion plans and growth strategies. In addition Schwartz will seek out future co-production and content distribution opportunities for UYoung, while Dekel will drive the branding and consumer products licensing strategies for the company.
Launched in 2000 and headquartered in Beijing, UYoung Culture & Media Co., Ltd. is one of China’s leading kids and family entertainment company. Focusing on kids up to 10 years-old, UYoung produces, distributes and licenses animated kids’ content across all platforms, including TV, film and online. In addition, UYoung also creates its own pre-school consumer products lines and runs strategic media operations across a number of Chinese kids’ channels.