June 28, 2016
By Maisie Loh
Now in its fourth season, The Amazing World of Gumball cleverly combines live action with 2D and 3D animation to chart the adventures of the energetic and fearless blue cat – Gumball – and his idiosyncratic family, the Wattersons. The series is created by Ben Bocquelet, executive produced by Sarah Fell and series-directed by Mic Graves.
The show reached more than 165 million viewers globally in Q1 2016. Additionally it has an increasingly strong presence across digital platforms, with the latest global mobile game launch Agent Gumball reaching #1 overall in the iTunes charts on iPad in five countries and #1 in the Kids category in 27 countries. Last year’s EMEA-developed app Rainbow Ruckus also ranked number one in the iTunes paid apps chart in 27 countries across the globe and a top #5 paid app in 65 countries in its launch week. To date, Gumball has produced almost 7 million app downloads worldwide, attracted more than 9 million Facebook fans and has generated 8 million views on its YouTube channel this year alone. Added to this, awareness and affinity among the channel’s core audience is at an all-time high and is growing among girl audiences too – in other words, kids love it!