Beijing Hyundai’s Elantra Lingdong Launch and VR Stream Produced with ATEM and Teranex Express

Shanghai based Huangyi Photography and Videography Services has used Blackmagic Design’s ATEM 1 M/E Production Studio 4K to live produce Beijing Hyundai’s Lingdong launch event at the Shanghai Expo Center.


4K ATEM switcher Beijing Hyundai Blackmagic Design Hyundai Lingdong Xueqing Wang

ATEM 1ME Production Studio 4K_small Photo: ATEM 1ME Production Studio 4K

Huangyi Photography and Videography Services provided the live feed of Hyundai’s Lingdong launch event in Beijing for China’s top video sites, including LeTV, Tencent Video, iQiyi and Youku. LeTV also live VR streamed the event using an 4K EFP system built with a variety of Blackmagic Design’s Ultra HD products, including ATEM 1 M/E Production Studio 4K, Teranex Express and HyperDeck Studio Pro.

Beijing Hyundai, an automobile manufacturing company headquartered in Beijing and a joint-venture between Beijing Automotive Group and Hyundai Motor Company, attached great importance to the Elantra Lingdong, its strategic model specifically developed for the Chinese market and all major auto media outlets were present. At the one hour launch event, some of the highest level executives from Beijing Hyundai and Hyundai Motor gave presentations to the audience and unveiled the new car together with its celebrity spokesperson, Hu Ge. As the presentations by the executives and art performance shows happened, live video from cameras, pre recorded videos, dazzling computer generated graphics or slides were displayed on the background video wall to enhance the presentations and performances.



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