April 28, 2016
By Maisie Loh
HONG KONG – From all corners of the continent and beyond, kids and their families showed their love for Turner’s kids’ brands in Asia Pacific throughout 2015 and into Q1 of 2016 – and the latest share and reach data back this up. The full brand portfolio, comprising Cartoon Network, Boomerang, Toonami and POGO, is firmly on top of the pile in the region.
Aggregate data from ratings agencies in nine measured markets shows that Turner’s Kids portfolio led its competitors in terms of audience share in 2015 and the first quarter of this year. Cartoon Network also retained its title as the international channel with the biggest reach in Asia Pacific. The Q1 performance is a strong indicator for 2016, a year that sees the return of two re-imagined, powerhouse-franchises – The Powerpuff Girls and Ben 10.