April 14, 2016
By Maisie Loh
Sydney, NSW – The two minute VR film created for the Samsung Gear headset, lets people experience the benefits of Advil first hand, inviting them into a high stakes, hyper-real ride that leaves pain for dead. The campaign also includes a combined CGI and live-action commercial and seamless 360 online video. Cutting Edge director and VFX supervisor Simon Maddison led both the VR experience and TVC.
“The TVC lent itself perfectly to virtual reality; the viewer is the rider, racing through a fully CG world, smashing through pain ‘crystals’ as the environment constantly builds and moves around them,” said Maddison.