April 26, 2016
By Maisie Loh
SINGAPORE – Winners of the APAC Effie Awards 2016 were revealed at the Awards Gala on 23 April, 2016 at Intercontinental Singapore, celebrating Asia Pacific’s most effective marketing campaigns.
MullenLowe Lintas Group, India was named APAC Effie 2016 Agency of the Year, bagging 8 metals. Running behind were Colenso BBDO/Proximity and spotting 3 agencies in the tie on the third place, BBDO India, Barnes Catmur & Friends Dentsu and Ogilvy & Mather Mumbai.
On the network level, BBDO Worldwide took the lead, with a total haul of 17 metal awards, including the Grand Effie, followed by Ogilvy & Mather and MullenLowe Group coming in the second and third position respectively.