March 31, 2016
By Maisie Loh
As the new editor for Asia Image and having hailed from a long career in broadcasting, the flux in TV broadcasting has been most palpable in recent years.
With the growth of OTT and IP services, consumers are now able to view content on the device they choose. They are also able to dictate when they want to assess their favourite content instead of being kept to traditional programming schedules.
While the forecast ahead for consumers in choosing where and when to view the content they want is a rosy one, in terms of a stable revenue model for broadcasters, the outlook continues to be murky until broadcast providers are settled on the technical issues surrounding the transition to a suitable content delivery platform. The same goes for advertisers looking to reach targeted audience effi ciently on the current changing delivery platforms.