March 31, 2016
By Maisie Loh
Today, we are witnessing an unprecedented explosion in the number of devices that are capable of playing media content. Compared with previous generations, today’s generation X pay much less attention to television broadcast schedules. Many claim not to own a TV set, preferring to view content on their personal computer, tablet or smartphone. This global phenomenon presents content owners and network operators with a tremendous commercial opportunity since much of this growth is within emerging markets, opening up new viewing audiences that are craving for content.