January 14, 2016
By Rechelle Tangcangco
The Sony PXW-FS7 camera on TVCs directed and shot by Jason Wingrove across Australia.
Sydney, Australia – As a director cinematographer of drama, comedy, performance TVCs, documentaries and short films, Jason Wingrove’s commercials and shorts have won many awards at festivals worldwide garnering Clio, Axis, MADC, ATV, AWARD, ACS, Worldwide Film Festival and Cannes advertising awards. Recently this talented Director DOP made the decision to use the Sony FS7 as his camera of choice.
Wingrove explained, “I’ve used the FS7 on dozens and dozens of high-end commercials now from small clients and products to big ones. The reasons for this are many and varied. First and foremost for me is the full frame option. In my opinion it’s a huge boost to the beauty of the images. I’m addicted to the look of full frame since the 5D days but a professional camera that could capture a similar look has long been in my sights. Along with a sensible, accessible codec, low media cost, slow motion options and 4K acquisition are almost a prerequisite now. Most of my work is professionally colour graded too so a huge part of the decision was to use a camera with great dynamic range and files that give me all the flexibility in grading I’m used to. The FS7 delivers all of the above.”