December 4, 2015
By Rechelle Tangcangco
New York, USA—AppNexus, the world’s leading independent advertising technology company, has announced an expansion of its global technology partnership with Microsoft Corp. AppNexus will deploy its full-stack publisher suite to enable Microsoft inventory to be bought programmatically in 39 additional markets across Latin America, Asia, the Middle East and Eastern Europe by 1 February 2016. In addition, AppNexus remains the exclusive technology platform in 10 European markets and powers Microsoft’s programmatic advertising in nine markets where AOL manages the sales function. In total, AppNexus is Microsoft’s advertising technology partner in 58 markets.