Clearcast selects Vidchecker for TV ad conformance

Clearcast integrates Vidcheck’s Vidchecker quality control software into the technical facilities at its London headquarters.


advertising Clearcast VidChecker

London, UK—Clearcast, the company that pre-clears advertising for the UK’s major commercial broadcasters, has chosen Vidcheck’s Vidchecker quality control software for integration into the technical facilities at its London headquarters. Owned by the largest UK commercial broadcasters, and with others as clients, Clearcast works with advertisers and agencies to help get ads on air and keep them there by ensuring compliance with the UK Code of Broadcast Advertising. 

 “Having recently migrated to CopyCentral, our new copy clearance system, we have tightened adherence to our file specifications for digital file uploads,” comments Clearcast’s Chief Technology Officer, James Morgan-Yates. “VidChecker is now available to our support team and is proving invaluable in diagnosing file specification issues when agencies have trouble uploading. Spec adherence has always been a grey area and Clearcast is now able to feed back on issues within minutes, dramatically reducing time wasted when issues occur.”



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