October 15, 2015
By Rechelle Tangcangco
Surrey, UK – Channel 4 has selected a solution by Yospace, the leading name in dynamic advertisement replacement, to introduce personally targeted video ads across all of its online content.
Earlier this month, the broadcaster announced that it was moving away from traditional linear ad feeds across its digital properties in favour of dynamically served, targeted ads. Channel 4 will replace its pre-scheduled blocks of inventory, with tailored and targeted live video advertising, which will be available to buy programmatically by the end of the year.