Telestream and BlackArrow focus on developing international DAI market

DAI pioneers take market-leading experience in North America to streamline DAI deployments throughout Europe

BlackArrow DAI dynamic ad insertion Telestream video-on-demand VOD

California, USA – Telestream, the leading provider of video transcoding and workflow automation solutions, has formed a strategic partnership with BlackArrow intended to simplify the process for pay TV providers and broadcasters in Europe and other international markets to monetize video-on-demand (VOD) programming. The two companies are streamlining the technical and operational challenges of preparing VOD assets for Dynamic Ad Insertion (DAI).

BlackArrow, a global provider of TV advertising and data solutions, enables pay TV providers and their broadcast partners to monetise content delivered to any screen and at any time. Recently, UK-based Virgin Media partnered with BlackArrow to expand their dynamic ad insertion capabilities and to enable broadcasters to capitalize on the growing popularity of on-demand and multi-screen TV. The company’s first commercial deployment was in 2009, and its customers also include leading operators Time Warner Cable, Comcast, Charter Communications, Bright House Networks, Rogers Communications, Liberty Global and Virgin Media.

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