September 16, 2015
By Rechelle Tangcangco
Singapore — Adobe has unveiled the industry’s most advanced programmatic ad platform for advertisers and media publishers leveraging fully integrated solutions in Adobe Marketing Cloud. Powered by Adobe Media Optimizer, the new “self-service” technology allows advertisers for the first time to take direct control of automated ad buying for search, display and social media across ad exchanges and media networks from partners like Google, Facebook, Yahoo, Rubicon Project, Index Exchange, and more. Advertisers continue to struggle with the fragmentation of the programmatic ad buying process and the lack of transparency. This new platform provides full transparency into media costs, ad performance and revenue with a customer commitment to never arbitrage or hide fees. Tight integration with Adobe Analytics and Adobe Audience Manager ensures that advertisers can tap into data to refine and target granular audience segments. Dynamic creative capabilities enable advertisers to use images, video and other assets from Adobe Creative Cloud to deliver the right content to the right user at the right time.