July 23, 2015
By Nur Zalikha Khamis
Tim Sewell, CEO, Yospace
Surrey, England – Yospace, the leading name in dynamic advertisement replacement, is using its presence at IBC 2015 to demonstrate tailored advertising, catered for the individual, in live streams. It will use real-world examples in recent events such as the XXII Olympic Winter Games, 2014 FIFA World Cup and the 2015 Copa América to demonstrate its success.
Yospace’s solution conducts the advertisement replacement server-side. To the consumer the stream is uninterrupted, but it contains advertising tailored to the group or to the individual. By making the replacements seamless and transparent the consumer perceives a broadcast quality service, but with advertising of such relevance that they stay with the stream.