July 8, 2015
By Rechelle Tangcangco
The IABM Industry Index highlights a positive overall performance in terms of profitability and sales over the period considered. However, the overall result conceals the long-standing disparity in returns between large and small companies. Small companies are still struggling with the technological upheaval characterising the industry but report better numbers in this edition of the report.
The IABM Benchmark Report provides evidence that the broadcast and media sector is financially performing well compared to similar comparative industries. This is measured over a period of six months, making the estimates robust. Companies are also increasing their product offerings through increased R&D spending and the hire of new sales staff.