July 1, 2015
By Nur Zalikha Khamis
Massachusetts, USA – Avid has announced it has achieved another significant advance in the company’s Avid Everywhere vision by completing its acquisition of Orad Hi-Tec Systems, a leading provider of state-of-the-art 3D real-time graphics, video servers, and related workflow management solutions. The Orad product lines are highly complementary to the Avid MediaCentral Platform, and allow Avid to further deliver on its commitment to give media organisations and creative professionals more comprehensive workflows with greater choice, flexibility, and operational efficiency.
More than 600 customers worldwide currently rely on Orad’s cutting-edge technology to produce graphics, live events and sports broadcasts. Avid plans to expand its portfolio and distribution network with Orad’s comprehensive line of news, channel branding, sports production and enhancement, elections and special events, virtual studios, video walls and virtual advertisement products. With this expanded capability, media organisations on the Avid MediaCentral Platform should be able to reduce the burden of piecing together disparate fragmented workflows in their production environments, resulting in less complexity, fewer interoperability challenges and greater efficiency and productivity.