4K 4Charity Fun Run at IBC 2015 registration opens

The 4km race commemorates Ultra HD achievements while raising funds for CARE

CARE Elemental Technologies ultra HD

4K 4Charity Fun Run

London, UK / Oregon, USA Elemental Technologies together with co-founding sponsor Ericsson, has announced open registration for the 4K 4Charity Fun Run to be held at 7:30 a.m., 12 September 2015 in Amsterdam. Also sponsored by IBC 2015, the 4km race is available to all registered IBC 2015 attendees and commemorates major Ultra HD achievements while raising funds for CARE.

Proceeds from the run will be designated to CARE, a leading humanitarian organisation that fights global poverty. CARE focuses on community-based efforts to improve basic education, end gender-based violence, provide healthcare and nutrition, increase access to clean water and sanitation, expand economic opportunity, and protect natural resources.

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