June 5, 2015
By Rechelle Tangcangco
What makes Asia different from other markets? How would you describe the level of business here in Asia?
Its diversity—which is both an advantage and a challenge. An advantage because you have different markets that you can target and focus on. You also get excellent wealth of inspiration for ideas. However, it is a great challenge because each territory has a specific or limited audience appeal and you need to find the right commercial balance to make your ideas feasible.