EXCLUSIVE Interview: Asia’s film industry: Experts on funding and distribution (Part 4)

Ahead of BroadcastAsia 2015, held from 2-5 June, Asia Image talked to five of the industry experts speaking at the 6th Creative Content Production Conference 2015 to share their thoughts on funding and distribution of Asian films and how filmmakers can reach wider viewers. This is the fourth of the interview series with Rezal Rahman, Chief Executive Officer, Pinewood Iskandar Malaysia Studios.


Hollywood has both the “brand” and the marketing/distribution strength. Successful franchises continue to control the share of the Asian moviegoer’s wallet. The biggest challenge for Asian filmmakers is to break through the dominance. The debate is whether Asian filmmakers should copy Hollywood at their own game or create their own style. The success of Crouching Tiger, Hidden Dragon showed the world that a Chinese product could travel. More recently, Hollywood has been courting China with Chinese elements embedded into its blockbusters.

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