June 11, 2015
By Nur Zalikha Khamis
AnyClip Media, a leading premium video content marketing and distribution platform, has announced the appointment of Robert Quicksilver as Chief Content Officer. Quicksilver will be responsible for developing strategic business relationships across the global digital media ecosystem so as to drive growth of the company’s platform. Additionally, Quicksilver will collaborate with AnyClip’s executive team on developing overall strategic initiatives.
According to Cisco, video content is expected to comprise more than half of consumer Internet traffic by the end of this year, and 72% of all mobile Internet traffic by 2019. As a result, marketers are increasingly relying on video in their content marketing strategies. Quicksilver will help AnyClip capitalise on this trend by introducing its platform with advanced metadata capabilities to brand marketers across the globe.