MediaCorp sets up first native advertising unit

Native advertising unit offers customers opportunity to tell more compelling brand stories

Brand Studio MediaCorp Phin Wong

Wong brings with him 18 years of editorial experience, including two years as Assistant Editor at MediaCorp Publishing’s 8 DAYS magazine.

With this move, Phin Wong will be reporting to Chief Commercial Officer Jack Lim, who added: “The creation of Brand Studio dovetailed perfectly with our major re-organisation, moving away from traditional media platforms like TV, radio and publishing, towards a focus on consumers and their preferences. This new initiative shows the importance of customer-centricity and our commitment to continually evolve and improve.”

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