MediaCorp sets up first native advertising unit

Native advertising unit offers customers opportunity to tell more compelling brand stories

Brand Studio MediaCorp Phin Wong

Phin Wong

Singapore – MediaCorp has created a native advertising unit offering its customers the opportunity to tell more compelling brand stories across multiple platforms, focusing on content that is useful to users.

Called Brand Studio, the unit will collaborate with advertisers to create high-quality original multimedia content that engages their target audience across MediaCorp’s digital products and extending that reach across the full range of the company’s media platforms, social media and celebrity influencers.

The new unit will be helmed by Phin Wong, previously Executive Editor at TODAY newspaper.

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