Grass Valley, Anvato team up to bridge gap in multiscreen workflows

Production specialist Grass Valley pooling talents with TV everywhere provider Anvato to simplify video publishing

Anvato Grass Valley GV STRATUS

The two companies will integrate the GV STRATUS video production and content management system with Anvato’s Media Content Platform (MCP).

The result is said to be a platform that allows content creators and broadcasters to edit and publish perishable, time-sensitive video content to their apps, websites and social network destinations and in doing so give content creators the fastest, most efficient path to every screen with their valuable video, with all relevant metadata included. The partners insist that time-to-screen is critical for news and sports workflows.

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