May 2, 2014
By Josephine Tay
Dentsu Australia’s creative director Pete Ogden said it had been an enjoyable
collaboration. “It’s been refreshing to be allowed to have lots of fun at someone else’s expense – namely the brewers of Cologne,” he said. “It’s also been great keeping our relationship going with Heckler and Nylon, who once again have delivered above and beyond what was called for.”
The spot harks back to the style of wartime era newsreel films and includes a vintage
style animation. Director Mark Simpson said it needed to be funny and irreverent to capture the imagination of modern beer drinkers.