Heckler reinvents wartime vintage campaign

The Battle of Kolsch plays upon the story of Kölsch beer’s beginnings with its inception in Cologne, Germany.


4 Pines Dentsu Heckler Nylon Sixty40

Sydney, Australia – Heckler has produced an online and radio content spot for the Sydney-based 4 Pines Brewing Co. via Dentsu Australia.

The Battle of Kolsch, launched for the Brookvale brewery, was designed and directed by Sixty40’s Mark Simpson and plays upon the story of Kölsch beer’s beginnings with its inception in Cologne, Germany.

The campaign reflects a clever move by 4 Pines to get around the fact that you can’t 
make Kölsch beer outside of Cologne. To do this, they simply remove the umlaut. Now 
they are free to make as much Kolsch as they like!



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