May 2, 2014
By Josephine Tay
Sydney, Australia – Heckler has produced an online and radio content spot for the Sydney-based 4 Pines Brewing Co. via Dentsu Australia.
The Battle of Kolsch, launched for the Brookvale brewery, was designed and directed by Sixty40’s Mark Simpson and plays upon the story of Kölsch beer’s beginnings with its inception in Cologne, Germany.
The campaign reflects a clever move by 4 Pines to get around the fact that you can’t
make Kölsch beer outside of Cologne. To do this, they simply remove the umlaut. Now
they are free to make as much Kolsch as they like!