February 11, 2014
By Josephine Tay
Award-winning commercial music house Nylon Studios is proud to announce the team’s latest music arrangement, final mix, casting and vocal records for Heinz’s first Super Bowl spot in 16 years.
Directed by Chris Woods in conjunction with Cramer Krasselt Chicago, Whitehouse Post Chicago, and The Mill Chicago, ‘Hum’ has garnered attention from the NY Times, Campaign Brief, and a host of other networks covering the 2014 Super Bowl.
The campaign engagement effort also includes a viral photo campaign encouraging consumers to “Show us your Heinz”.