February 21, 2014
By Josephine Tay
SINGAPORE – With the ever increasing demand for mobile broadband anytime, anywhere, the explosive growth of Over-the-Top (OTT) content has accelerated rapidly with a staggering 352.4 million people expected to pay for access to OTT programming by 2016. As Asian consumers continue to demand easily-accessible entertainment, OTT services such as pay TV are increasingly becoming a necessity in the region with revenues expected to grow to US$43.9 billion by 2018, according to a research report.
This trend, familiarly coined as the ‘pay TV boom’, will be showcased at BroadcastAsia2014 and will inspire broadcasters to pursue the right business models, whilst harnessing the best technologies in order to monetise content. Returning to the Marina Bay Sands from 17 – 20 June, content providers, broadcasters and telecommunication companies from all over the world will be at the event to witness the revolution in its full glory as they play a part in taking the OTT model to the next level with the latest innovative technologies and services.