August 19, 2013
By Melody Uy
“Stylist” is a two minute public service ad by Manila based creative agency BBDO Guerrero for Clean Air Asia. The goal of the ad is to raise people’s awareness of air pollution and it depicts how an eccentric stylist, who calls herself the “architect of beauty” and “craftsman of tomorrow,” experiments in a warehouse turned lab to create the art of nose hair for people whose nose hair grows exaggeratedly as the result of heavy air pollution.
Directed by Lyle Sacris, the ad was shot with multiple cameras in a single day. Given different shooting formats, Magsaysay had to make sure the related shots matched together when the look was established for each vignette.