July 19, 2013
By Melody Uy
Sydney – At SMPTE 2013, Sony is exhibiting a range of technologies for HD and 4K that embody its ‘beyond definition’ vision and demonstrate innovation in the areas of shooting, workflow and viewing and developing compelling live production solutions that extend beyond broadcast to markets including sports production, houses of worship, corporate events and education.
Sony Australia Senior Product Marketing Manager for Content Creation Nick Buchner said, “For Sony this year’s SMPTE is all about demonstrating our breakthrough technologies in HD and 4K and how we are pushing their limits. Obviously there will be a big emphasis on the cameras of the moment, our groundbreaking 4K CineAlta F65, PMW-F55 and PMW-F5 models. We’ll be highlighting their excellent picture quality and colour reproduction, their modular design and innovative features such as frame image scan, demonstrating how they can be used to shoot very cost-effectively in 4K, 2K and HD.”