July 16, 2013
By Melody Uy
Singapore — GlobeCast today announced the launch of an over-the top (OTT) “Incubator Platform” in Asia, which provides a suite of services for broadcasters looking to reach customers in this region. The Platform’s goal is to help broadcasters gain visibility and secure carriage agreements with Asian Pay TV platforms. The Incubator Platform is the latest value-added service offered by GlobeCast, which also provides playout, media management, and satellite distribution services on a global level.
Available on iOS and Android tablets and smartphones, this live OTT Incubator Platform is designed for broadcasters who do not have a presence in the region. It eliminates the need for such broadcasters to make costly investments in regional playout and satellite distribution before gaining carriage agreements in Asia — an investment that is not sustainable for many niche mid-tier channels that would typically have to withdraw from Asia after a few months.